Work That Speaks

The Challenge

NBA 2K's MyCareer mode forces players into a choice: grind for hours or pay real money for Virtual Currency (VC) to upgrade their players. During a vacation with an urge to play, the founder couldn't justify spending money on VC for a short gaming session.

The problem was deeper than just cost — players lacked control over their own gaming experience. The official game locked progression behind predatory monetization, removing the joy of building a career from the ground up.

Our Approach

We built Draft Companion in just one week as a personal tool, then evolved it based on community needs. The solution had to:

• Work offline and sync across devices
• Handle complex career progression (high school → college → NBA)
• Provide XP-based progression without any microtransactions
• Include AI features without breaking the bank on API costs
• Support a freemium model with three tiers (Free, Light CA$999/year, Full CA$1999/year)

The Solution

Draft Companion gives players complete control over their MyCareer experience. Users track stats, earn XP through gameplay, upgrade attributes and badges, and progress through realistic career milestones — MVP awards, DPOY, Rookie of the Year, fanbase building, and endorsements.

Key technical achievements:

• Backend Progression System: Robust architecture handling multi-stage career progression with different rules for each level
• Light Mode Implementation: Converting systems to work with a lighter, more affordable tier while maintaining core value
• Cost-Effective AI: Smart integration that delivers value without draining API budgets
• Cross-Device Sync: Supabase-powered real-time sync so players can continue anywhere

Client Feedback

"The community response has been overwhelming. Users share their stories, thank the team, and consistently validate that there's real appetite for a MyCareer experience without predatory monetization."

— Founder, Draft Companion

Key Learnings

Building Draft Companion taught us that the best products often start as solutions to personal problems. When you genuinely need something, others likely do too. The project reinforced the importance of:

• Starting simple and iterating based on real user feedback
• Building monetization that respects users (freemium done right)
• Balancing feature richness with cost-effective infrastructure
• Focusing on community-led growth over paid acquisition

The Partnership

Anthony, the owner of Viibe Hair Studios, is on the forefront of his industry. Unlike many barbershop owners, he already understood the power of social media and was actively building his presence. He didn't come to us because he was struggling — he came because he saw the opportunity to go further, faster, together.

This was a true collaboration: Anthony brought his vision and industry expertise, we brought our systems and scaling strategies. Together, we built out processes that could handle quality at scale.

Our Approach

We focused on quality over quantity, investing in high-impact content and strategic paid advertising:

• Quality Reels: Professional short-form content that showcases precision cuts and styling expertise
• Targeted Ads: Strategic paid campaigns to reach ideal clients in the local area
• Process Development: Building repeatable systems for consistent, high-quality content production
• Platform Optimization: Tailoring content strategy for Instagram, TikTok, and Facebook audiences
• Collaborative Growth: Working alongside Anthony to scale what was already working

The Solution

We elevated Viibe's already solid social presence to become a dominant force in the local market:

• Content Excellence: Professional photography and videography that captures the craft
• Strategic Posting: Data-driven timing and frequency optimized for engagement
• Paid Amplification: Targeted ads that bring in high-value clients, not just followers
• Cross-Platform Presence: Consistent brand experience across Instagram, TikTok, and Facebook
• Ongoing Optimization: Continuous testing and refinement of what works

An Ongoing Partnership

Viibe isn't a one-off project — it's a continuing collaboration. As we've proven what works, we're taking on new ventures together. Anthony's forward-thinking approach and willingness to invest in quality has made this one of our most rewarding partnerships.

He represents the new generation of barbers who understand that social media isn't just about posting cuts — it's about building a brand, creating community, and positioning yourself for the future of the industry.

Key Learnings

Working with a client who already "gets it" allowed us to skip the basics and focus on scaling. This partnership taught us that:

• Collaboration beats replacement — build with clients, not just for them
• Quality content with paid amplification outperforms high-volume posting
• Clients who understand their industry deeply make the best partners
• Forward-thinking barbershop owners are becoming the new media companies

Brand Foundation

Mission: To create timeless, faith-rooted apparel that leads with love, unites all cultures, and reflects truth lived with grace.

Vision: To become a globally recognized lifestyle brand that makes love-first living visible in everyday life—across generations, cultures, and communities.

Core Values:

• Love before opinion
• Truth with grace
• Faith lived, not performed
• Inclusion without compromise
• Excellence in simplicity

Brand Promise: Every piece is designed to feel safe, meaningful, and timeless—no matter who you are or where you come from.

Brand Identity

Voice: Warm, grounded, encouraging, calm confidence.

Personality: Inclusive, thoughtful, quietly bold, modern heritage.

Target Audience:

• Primary: Men & women 18–65+, multicultural, faith-aligned but culture-aware
• Secondary: Gift buyers, families, purpose-driven shoppers

Product Architecture

Collections:

• Evergreen CORE (LOVE FIRST): The foundational collection always available
• Seasonal: Valentine, Easter, Holiday themed releases
• Limited Drops: Exclusive releases to create urgency

Products: Unisex Hoodies, Unisex Tees with design placement rules for consistency

Colorways: Cream / Off-White, Soft Black, Warm Sand, Stone Gray

Content Strategy

Content Pillars:

• Faith Lived: Real stories of faith in action
• Love in Action: Kindness, service, community moments
• Community & Culture: Celebrating diversity and inclusion
• Product Storytelling: The meaning behind each piece
• Behind the Brand: The journey and values of Always J

Weekly Content Calendar: Monday (Message Post), Tuesday (Product Feature), Wednesday (Community/Lifestyle), Thursday (Brand Story), Friday (Soft CTA), Sunday (Reflection)

Marketing & Launch Flow

Launch Cycle: Tease → Preview → Launch → Social Proof → Restock

Messaging Rules: Never shame, never exclude, always invite.

Operations & POD Handoff: Comprehensive design and production specifications for POD platforms including flat lays, size charts, and color variants.

Future Growth

The roadmap includes:

• Kids line expansion
• Family sets
• Strategic collaborations
• Pop-up experiences

Brand North Star

Love first. Always.

This isn't just a tagline—it's the filter every decision goes through. From product design to customer service, from content creation to community engagement, the question is always: "Does this put love first?"

The Challenge

NXT Task needed a custom task management solution that went beyond existing tools like Trello and Asana. They wanted intuitive dashboards, advanced productivity features, and seamless team collaboration — all while maintaining enterprise-grade reliability.

Our Approach

We built a scalable web application from the ground up:

• UX Research: User interviews to understand pain points with existing tools
• Wireframing: Low-fidelity prototypes for rapid iteration
• UI Design: Clean, distraction-free interface focused on productivity
• Development: Agile sprints with continuous deployment
• Testing: Comprehensive QA and user acceptance testing

The Solution

A feature-rich task management platform including:

• Intuitive Dashboard: Customizable widgets showing priorities, deadlines, and team activity
• Advanced Filtering: Smart views by project, priority, assignee, or custom tags
• Time Tracking: Built-in timer and reporting for productivity analysis
• Team Collaboration: Comments, mentions, and file attachments
• Calendar Integration: Sync with Google and Outlook calendars
• Mobile-Responsive: Full functionality on any device

The Challenge

Green Tropics had been serving their community for over 20 years, building a reputation on quality irrigation services and customer relationships. But their digital presence told a different story — their website was built in 2007 and hadn't been updated since. They had zero social media presence and no strategy for being found online.

The disconnect was stark: a trusted, experienced company with an online presence that made them look outdated and invisible to modern customers searching for irrigation services. Potential clients who found them online got the wrong impression of a company that was anything but outdated.

Our Approach

We approached this as a complete digital transformation, not just a website refresh:

• Full Website Redesign: Replacing the 2007-era site with a modern, responsive design
• Brand Identity Refresh: New logo and visual system that reflects their expertise and professionalism
• New Tagline: Crafting messaging that communicates their value proposition
• SEO Strategy: Optimizing for local irrigation service searches
• Color Scheme: Fresh palette that aligns with their industry and modernizes their look

The Solution

We delivered a complete brand and web overhaul that finally matched Green Tropics' offline reputation:

• Modern Website: Responsive design with clear service offerings, contact information, and project galleries
• New Logo: Professional mark that reflects their irrigation expertise and 20+ year legacy
• Brand Tagline: Memorable positioning that captures their commitment to quality service
• SEO Foundation: Technical optimization and local search strategy for irrigation-related queries
• Updated Color System: Professional greens and earth tones that feel fresh yet industry-appropriate
• Google Business Setup: Complete profile optimization for local search visibility

Key Learnings

For established service businesses, a website is often the first impression potential customers get. Green Tropics taught us that:

• Experience and reputation offline mean nothing if your website suggests otherwise
• Legacy businesses need digital transformation to stay competitive
• SEO is essential for service companies that rely on local search
• Even without social media, a strong website and Google presence drive business

The Challenge

Nancy's Restaurant was a beloved local spot with outdated branding and no online presence. They were losing customers to chains with better digital experiences. The owner wanted to modernize without losing the family-owned charm that made them special.

Our Approach

We executed a comprehensive digital transformation:

• Brand Refresh: Modern logo and visual identity that honored their heritage
• Website Build: Mobile-first site with online ordering integration
• Social Launch: New profiles with content strategy
• Google Optimization: Complete Google Business Profile setup
• Review Management: Strategy for encouraging and responding to reviews

The Solution

A complete digital ecosystem for the restaurant:

• Visual Identity: Logo, color scheme, and typography reflecting warmth and quality
• Website: Easy-to-navigate menu, online ordering, reservation system
• Social Media: Instagram and Facebook with food photography and customer stories
• Local SEO: Optimized for "restaurants near me" and local searches
• Email Marketing: Newsletter for specials and events

Key Learnings

For restaurants, digital presence is now as important as the physical location. The transformation showed that:

• Online ordering integration is essential for modern restaurants
• Google Business Profile optimization drives foot traffic
• Authentic food photography outperforms stock images
• Review management directly impacts search ranking and customer decisions